Types of Customer Relationship Management


Based on previous article about Customer Relationship Management, this time i will introduce you type of CRM.

On-Demand CRM System

One-demand CRM system, a CRM system that is controlled by an external vendor, through the vendor's data center. The benefits of this CRM system is, reduce costs and the need for employees. But there are some disadvantages, including: vendor is not reliable, the difficulty in modifying the software and difficulties in integrating vendor-hosted CRM software with the software belongs to the organization itself.
Salesforce (www.salesforce.com), an on-demand CRM vendors are the most famous. The purpose of Salesforce is providing a new business model that can enable companies to hire CRM software, rather than having to buy it.

Mobile CRM Systems

Mobile CRM system, an interactive system that allows the organization to carry out communication activities connected with sales, marketing and customer service on mobile devices, with the goal of building and managing relationships with customers.

Open-Source CRM System

Open-source CRM system, providing the same features or functionality with other CRM software, and can be implemented on-premise or on-demand. Open-source CRM vendors are reputable is SugarCRM (www.sugarcrm.com). Concursive (www.concursive.com) and vtiger (www.vtiger.com). The benefits of open-source CRM systems are more affordable price as well as the diversity of applications. In addition, the system is also easy to be customized. Updates and fixes to bugs, also often distributed, support information is also available for free.
Thanks for your comment